The world is changing faster than ever. Mega trends such as the environment (sustainability), growing competition, changing consumer behavior, shortages in natural resources, industrial digitization, energy transition and the labor market influence the sector directly and indirectly. If the Dutch horticultural sector wants to maintain its leading position in the future, it must continue to innovate in order to be able to respond quickly to these enormous changes.
But what does that future look like for horticulture? Is it "business as usual" or does the sector have to choose one or more specific domains in which it wants to excel? And how do you determine where you are going to invest in as a sector and / or entrepreneur and which technology plays a key role in this? Are sustainability and circularity important for this? The White Paper Challenge is for individuals or teams of researchers, professors, students, entrepreneurs, etc. who can answer all these questions.
In short: does the Dutch Horticulture & Starting Materials sector want to lead the world across the entire breadth of the agricultural sector, or do we choose specific domains? And on the basis of which criteria are decisions taken, for example, about investments, and how do you define the desired success (read result)? Which technologies play a key role in this or not? To what extent do sustainability and circularity play a role?