12:30 - Walk in with lunch
13:30 - Introduction by chairman Harrij Schmeitz, Techology Pull
13:35 - Keynote Rob Trice - agrifoodtech investor at Better Food Ventures and the founder of The Mixing Bowl - 'The changing field of technology innovation in Horticulture'
The world of technological innovation in horticulture is no longer a world where Dutch horticulture has the exclusive right. We see more and more innovations coming from new entrants in this market and / or from spearhead developments in other countries. The question is whether that is bad, but also what that means for Dutch Horticulture from a technology, cultivation and trade perspective. Rob Trice provides an overview of developments in the world market domain. He also gives his vision on how the Netherlands can remain 'in the lead' in this development.
14:15 - Ton Wallast - Chief Financial Officer Priva - 'Different Thinking'
Rapid technological developments bring new opportunities, business models and opportunities for collaboration. You will have to respond to this in order to remain successful. But what does that mean for your financial column? What is their (new) role in this changing world, which increasingly demands 'fast & roughly right' instead of 'precise & slow'. Where it is more about business development and scenario planning and less about budgeting and control. Ton Wallast, Chief Financial Officer at Priva, gives you his vision on how Dutch Horticultural techcompanies should respond to this.
14:40 - Discussion with speakers and a number of guests about what is needed within the Dutch domain to keep the Netherlands top-of-the-business in this. Where are the opportunities and where are the obstacles?
- Ton Wallast, PRIVA
- Bas Lagerwerf, Van de Berg Hortimotive/AVAG
- Marcel van Haren, FME
- Willem Endhoven, Topsector HighTech
- Toon Hermans, DemCon
- Rogier de Graaf, Webflight
15:15 - Break
15:45 - Harrij Schmeitz - owner of Techology Pull - Technoloy: more than growing differently? From technical innovation towards system innovation?
- Discussion about which system innovation is necessary to make de Dutch horticulture suitable for new technology.
- Kees van Rooij, kwekerij De Naulanden - paprika and cucumber grower
- Gerben Ravensbergen, Lily's of Life - lily grower
- Mike Poodt, Rijk Zwaan, coördinator digital crop technology
- Johan Kreeft, Gearbox Innovations, founder & R&D-manager
- Pieter Hogeveen, The Greenery BV - manager Innovation
- Richard Vialle, CCO, Crux Agribotics
- Networking & drinks till 18:00